Pack the Bag

— 2013 / Trace

Interactive outdoor for BØRNEfonden in collaboration with Another. By making a donation through their mobile the big empty school bag would inflate, and most importantly, for each donation a child in Africa would receive a real school bag packed with materials.

This project received a Webby Honoree at the 2014 Webby Awards in the category interactive advertising & media: integrated campaigns.

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